Westlands Advisory is dedicated to providing data and insights related to security market issues for
Reliable, transparent and accurate data for the security industry
WA’s comprehensive data services portfolio empowers organisations in the security industry with information and foresight. WA’s end-to-end data services include collection and maintenance of data, tools for analysis and clearly illustrated insights for informed decision making and data driven strategic focus.
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Develop bespoke models for organisations in the security industry to support strategic decisions with reliable data.
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Transform complex security industry data into actionable insights. WA’s intuitive visualisations enhance understanding and simplifies data informed decision-making.
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Maintain an extensive repository of security industry data including information on security companies, technologies, vertical markets, regions and countries. WA’s collection methods coupled with industry expertise, ensures a comprehensive and reliable dataset.
Projects
Calcuating and delivering Official UK Security Export Statistics for UK Government on Annual Basis
2500+
UK Security Companies Assessed
160,000
Data Points Analysed
120
Security Companies Interviewed
Clear and actionable insights to make decisions
Delivering compelling insights to help organisations better understand industry dynamics and customer preferences to inform and develop strategic initiatives.
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Navigate the complexities of the security sector to uncover insights across the different sectors and industries in the security market.
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Gain customer insights by leveraging WA’s expertise in understanding the unique requirements, preferences, and vertical-specific challenges of security buyers.
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Enhance your competitive edge by exploring competitors’ strengths, weaknesses and market positioning. Inform your strategic directions and refine offerings with WA’s comprehensive Competitor Analysis service.
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Fuel growth by unlocking the potential of key distribution channels, gaining insight into channel performance, and identifying new opportunities, particularly when expanding into new markets.
Projects
Understanding Security Screening Requirements in Public Spaces
8
Country Profiles
10
Competitors Assessed
Develop practical strategies based on security market expertise
WA’s strategy offerings cater to diverse organisational needs. From refining current tactics to envisioning resilient futures, WA provides practical guidance tailored to the unique challenges of the security industry. Anticipating future scenarios and bridging gaps, our approach is grounded in hands-on expertise, ensuring strategic success and sustained growth.
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Assess current performance and position, leveraging WA consultants’ expertise to identify opportunities, optimise operations and achieve sustained success.
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Anticipate and navigate future scenarios. Analyse trends, disruptors, and key regulatory, geopolitical, economic, technological and social factors, assessing their impact on the business and market dynamics.
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Define a resilient future for your organisation. Craft a strategic vision, establish long-term objectives, and develop action plans for sustained success and growth.
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Bridge the gap between your current position and aspirations. WA translates ambitious visions into actionable steps, aligning budgeting, resources and KPIs for strategic success in the security industry.
Projects
Getting pricing right is challenging: product features vary making it difficult to make comparisons between vendors whilst channel discounting strategies aren’t always clear.
5
Pricing Scenarios
4
Competitors Reviewed
11%
Increase in Sales
Engage, influence, build credibility to succeed.
WA’s engagement portfolio breathes life into the research and strategy we develop, bringing together dynamic insights and actionable intelligence to improve organisations postures in the security industry. WA’s engagement offerings are immersive and go beyond conventional analyses, drawing on industry expertise to encourage conversations and propel strategic thinking within and surrounding your organisation.
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Elevate your industry influence and build thought leadership. From insightful whitepapers to compelling case studies, WA engages your audience and builds your organisation’s credibility in the security sector.
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Showcase expertise in the security sector. Whether at conferences, employee briefings or engagements, our seasoned team delivers compelling presentations for impactful communication.
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Immerse your team in hands-on learning. Tailored for the security industry, our workshops leverage industry experience and expertise to drive strategic insights, spark conversations and develop practical skills.
Convert competitor and supplier insight into strategic advantage
Expert deep dives into the world of security from industry leaders
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In June 2024 Houthi militants successfully struck a commercial vessel in the Red Sea with a remotely operated Unmanned Surface Vehicle (USV), highlighting an often overlooked threat to national security.
On April 26th Darktrace announced that it was being acquired by Thoma Bravo, taking it private again after close to four years as a publicly traded company. There are precedents and striking similarities with Sophos and Mimecast’s return to private ownership.
Stand Alone (SA) 5G networks accelerate IoT investment due to improved performance and availability. With most of the world still reliant on Non Stand Alone (NSA) 5G networks, WA anticipates increased expenditure on IoT infrastructure and applications as SA networks grow, and a corresponding rise in cybersecurity.