Westlands Advisory is dedicated to providing data and insights related to security market issues for
Reliable, transparent and accurate data for the security industry
WA’s comprehensive data services portfolio empowers organisations in the security industry with information and foresight. WA’s end-to-end data services include collection and maintenance of data, tools for analysis and clearly illustrated insights for informed decision making and data driven strategic focus.
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Develop bespoke models for organisations in the security industry to support strategic decisions with reliable data.
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Transform complex security industry data into actionable insights. WA’s intuitive visualisations enhance understanding and simplifies data informed decision-making.
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Maintain an extensive repository of security industry data including information on security companies, technologies, vertical markets, regions and countries. WA’s collection methods coupled with industry expertise, ensures a comprehensive and reliable dataset.
Projects
Calcuating and delivering Official UK Security Export Statistics for UK Government on Annual Basis
2500+
UK Security Companies Assessed
160,000
Data Points Analysed
120
Security Companies Interviewed
Clear and actionable insights to make decisions
Delivering compelling insights to help organisations better understand industry dynamics and customer preferences to inform and develop strategic initiatives.
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Navigate the complexities of the security sector to uncover insights across the different sectors and industries in the security market.
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Gain customer insights by leveraging WA’s expertise in understanding the unique requirements, preferences, and vertical-specific challenges of security buyers.
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Enhance your competitive edge by exploring competitors’ strengths, weaknesses and market positioning. Inform your strategic directions and refine offerings with WA’s comprehensive Competitor Analysis service.
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Fuel growth by unlocking the potential of key distribution channels, gaining insight into channel performance, and identifying new opportunities, particularly when expanding into new markets.
Projects
Understanding Security Screening Requirements in Public Spaces
8
Country Profiles
10
Competitors Assessed
Develop practical strategies based on security market expertise
WA’s strategy offerings cater to diverse organisational needs. From refining current tactics to envisioning resilient futures, WA provides practical guidance tailored to the unique challenges of the security industry. Anticipating future scenarios and bridging gaps, our approach is grounded in hands-on expertise, ensuring strategic success and sustained growth.
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Assess current performance and position, leveraging WA consultants’ expertise to identify opportunities, optimise operations and achieve sustained success.
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Anticipate and navigate future scenarios. Analyse trends, disruptors, and key regulatory, geopolitical, economic, technological and social factors, assessing their impact on the business and market dynamics.
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Define a resilient future for your organisation. Craft a strategic vision, establish long-term objectives, and develop action plans for sustained success and growth.
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Bridge the gap between your current position and aspirations. WA translates ambitious visions into actionable steps, aligning budgeting, resources and KPIs for strategic success in the security industry.
Projects
Getting pricing right is challenging: product features vary making it difficult to make comparisons between vendors whilst channel discounting strategies aren’t always clear.
5
Pricing Scenarios
4
Competitors Reviewed
11%
Increase in Sales
Engage, influence, build credibility to succeed.
WA’s engagement portfolio breathes life into the research and strategy we develop, bringing together dynamic insights and actionable intelligence to improve organisations postures in the security industry. WA’s engagement offerings are immersive and go beyond conventional analyses, drawing on industry expertise to encourage conversations and propel strategic thinking within and surrounding your organisation.
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Elevate your industry influence and build thought leadership. From insightful whitepapers to compelling case studies, WA engages your audience and builds your organisation’s credibility in the security sector.
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Showcase expertise in the security sector. Whether at conferences, employee briefings or engagements, our seasoned team delivers compelling presentations for impactful communication.
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Immerse your team in hands-on learning. Tailored for the security industry, our workshops leverage industry experience and expertise to drive strategic insights, spark conversations and develop practical skills.
Convert competitor and supplier insight into strategic advantage
Expert deep dives into the world of security from industry leaders
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The United Kingdom’s 2025 Strategic Defence Review (SDR), titled “Making Britain Safer: Secure at Home, Strong Abroad,” underscores an unprecedented emphasis on cyber threats and capabilities. The review – the first “root-and-branch” overhaul of UK defence in 25 years – repeatedly highlights “cyber” as both a critical danger and a key enabler in modern defence strategy.
The advent of quantum computing presents one of the most profound shifts in cybersecurity since the invention of public-key cryptography. As quantum technology rapidly develops, it poses a direct threat to the classical encryption algorithms that underpin the global financial system, digital identities, secure communications, and data privacy. To prepare for a Quantum-Safe future, government agencies and critical infrastructure operators should start with cryptographic discovery and classification.
Governments are treating AI as a serious policy issue, shifting from advisory to enforceable guidelines to ensure AI deployment is safe and secure. These trends link to an earlier piece by Westlands Advisory, published in October 2024, predicting that strong regulation will be necessary to roll out AI safely, especially in areas such as national infrastructure and public services. As AI becomes entrenched in daily life and critical systems, this article will see how different countries are responding to AI threats, and where things may be headed in terms of cybersecurity solutions, and protection of the entire AI ecosystem.