Project: Global Cybersecurity Market Analysis
Prioritising global investment decisions requires a granular view of market expenditure across technology and customer segments
Challenge
The Global cybersecurity market is complex and continually evolving. Our client was tasked with building an investment business case for the next 5 years. This required them to understand the market size and growth of cybersecurity expenditure in every country so they could plan and prioritise investment in growing markets. This data has to be segmented by different cybersecurity technologies, geographies and vertical markets.
Solution
WA utilised our different proprietary data sets including our cybersecurity market trackers which includes companies (2500+), countries (192), vertical markets (18), and technologies (60+).
WA analysed existing data and developed a model customised to our clients business requirement and internal market segmentation (12 technology clusters) to provide market expenditure and forecast data at a granular level.
Outcome
The project allowed our client to interrogate segment level market expenditure with the WA team. They were able to run different scenarios and build rankings of the largest cyber markets by technology, geography and vertical market. This enabled out client to build the business case, clearly justify the priority markets, and ultimately gain executive buy-in to the resulting 5 year investment plan.
1.1 Million
Data Points
18
Vertical Markets
12
Technologies
Utilised services
Service
Database
Maintain an extensive repository of security industry data including information on security companies, technologies, vertical markets, regions and countries. WA’s collection methods coupled with industry expertise, ensures a comprehensive and reliable dataset.